ES Skateboarding recently created a viral video promoting their Manwolf shoes. Created by Corey Adams & Alex Craig I will say it was very out of the ordinary. I actually loved it. It caters very well to a rebellious teen boy, which I am still trying to grow out of at 21. It also caters to a very narrow sense of humor which may be going against it.  From a branding standpoint it plays back into the era where skateboarders where all a bunch of misfits. If i where to see a pair of these on someone i would expect them to be up to something. Although i don't think its the best ad by any means i believe it is fairly effective. Id like to hear some other opinions on this. Also check out more of Corey Adams & Alex Craig they make some pretty interesting stuff.