In todays media rich society there has been a move out of print and into digital. Print magazine sales have plummeted dramatically since 2000. Although there is a plummet I feel that everyone still is in love with the tactile involvement of the print magazine. So where does that leave us? With the Tablets. The Tablets Fits a niche that technology had not yet been reached. It helped to provide a digital version of a tactile device. Now here comes the point that I think is the most relevant. Since we miss this physical interaction with our media magazines should make as strong as possible effort to create an interactive magazine more than adding video's or slideshows but being able to scribble on peoples faces in the photos or creating interactive objects. The more relevantly interactive the magazine the more people can relate, use the magazine. So to sum it up,
What People Want
Physical interaction with their media
What Tablets Can Offer
A way to create a physical interaction with its user.

Viv Mag seems to have the right mind set creating things that are attention grabbing, keeps the reader entertained, but most of all keeps the reader engaged physically with the tablet.